— PROJECT NAME

ThreadBeast


— ROLE

Creative Strategy

Graphic Design

Copywriting


ThreadBeast is a clothing subscription service targeting younger, fashion-conscious audiences. The goal was to scale subscription sign-ups across Meta, TikTok, Snap

& YouTube while lowering customer acquisition costs.


I contributed as a creative strategist / designer, helping shape ads, static + motion ad assets, asset testing, and refining visuals to align with performance objectives.


ThreadBeast needed to break through social media noise

in fashion & subscription, meaning saturated feeds,

ad fatigue, and cost efficiency were major hurdles.

The creative assets needed to feel fresh, fast-paced,

visually strong, and consistent across channels.


Research

& Insights

Reviewed competitor streetwear subscription brands and studied audience behavior across paid social to understand what young, style-conscious shoppers respond to. Looked at cultural references, meme trends, and value-driven hooks that resonate with this audience.

Concept Development

  • Brainstormed ad angles that highlighted ThreadBeast’s unique value props, including personalized boxes, style variety, and savings compared to retail. Developed humor-driven and relatable scenarios to connect with the target audience’s lifestyle.

Design

& Copy

  • Created static ads for
  • Meta and TikTok using
  • bold text overlays, cultural references, and clean product visuals. Wrote
  • copy that emphasized affordability, convenience, and personalization, while keeping a playful, streetwear-inspired tone.

Testing

& Iteration

  1. Delivered multiple variations to test different humor styles, promo hooks, and visual treatments. Refined creative direction around top performers that leaned into bold, simple messaging and
  2. meme-inspired visuals.

Example of concept creation that is pitched to client and passed to scriptwriter/storyboarder. (Scroll for more)

Example of concept creation that is pitched to client and passed to scriptwriter/storyboarder. (Scroll for more)


Example of concept creation that is pitched to client and passed to scriptwriter/storyboarder. (Scroll for more)


Creative

Strategy

& Insights

  • Developed multiple ad concepts across video + static formats
  • optimized for each channel (Meta, TikTok, YouTube).

  • Emphasized visual storytelling with fashion flair:
  • bold styling, appealing motion,trend-aware aesthetics.

  • Created asset variations to test hooks, messaging, and audiences.

  • Iterated based on performance: what visuals, copy, or
  • layout captured attention best.



"Working with them has been a game-changer for our growth at ThreadBeast.

They brought a sharp, data-driven creative strategy that drastically reduced our customer acquisition costs and scaled our subscription sign-ups across Meta, TikTok, Snap,

and YouTube. With over $1M in ad spend and hundreds of tailored creatives, they

consistently outperformed our account averages. We've seen sustained

month-over-month growth and couldn't be happier with the results." 


– Tandre Le, Head of Growth


Impact

Over $1M in ad spend deployed

through hundreds of creatives.


  • Substantial decrease in CPA compared to previous benchmarks.

  • Steady, month-over-month growth in subscription sign-ups.

  • Visual consistency and brand messaging improved across channels.