— PROJECT NAME


Koala Health


— ROLE


Graphic Design

Creative Strategy

Copywriting



Koala Health is a nationwide, digital-first pet pharmacy

that simplifies pet prescriptions with vet coordination,

auto-refills, and free shipping. The goal of this campaign

was to drive purchases on Koala Health’s storefront

through Meta and Google Ads, while positioning the brand

as a trusted, personalized alternative to generic retailers like Chewy and PetMeds.

The main challenge was showing pet parents that Koala Health is not just another online pet retailer, but a dedicated pharmacy they can trust. Creative needed to balance professional, medical credibility with warm, approachable storytelling that resonated with dog and cat owners .

Research

& Insights

Reviewed competitor ads from Chewy, PetMeds, and Allivet. Looked at what felt too generic and identified opportunities to make Koala stand out with its in-house pharmacists, personalized packaging, and thoughtful touches like handwritten notes .

Concept Development

  • Brainstormed ad angles that emphasized trust, convenience, and affordability, while spotlighting customer-first features such as auto-refills and fast shipping.

Design

& Copy

  • Created static ads optimized for Meta and Google. Balanced clean, modern visuals with straightforward copy
  • that reassured pet
  • parents about safety, accuracy, and reliability.

Testing

& Iteration

  1. Delivered multiple variations across hooks
  2. and visuals, testing
  3. value-driven messaging (affordability and free shipping) against trust-driven messaging
  4. (licensed pharmacists,
  5. vet coordination).

Example of concept creation that is pitched to client and passed to scriptwriter/storyboarder. (Scroll for more)

Example of concept creation that is pitched to client and passed to scriptwriter/storyboarder. (Scroll for more)

Creative Strategy

& Insights

Trust is everything: Pet parents need to feel confident their prescriptions are handled safely. Messaging leaned into licensed pharmacists, vet coordination, and accuracy guarantees.


Convenience sells: Auto-refills, free shipping, and stress-free delivery were highlighted as instant wins that remove friction from the purchase decision.


Make it personal: Showcased Koala’s unique touches like pet-specific packaging and handwritten notes to differentiate from bigger, more generic competitors.


Visual clarity: Clean layouts, pharmacy-inspired design cues, and approachable pet imagery balanced medical credibility with warmth.

Impact

-Drove direct-to-consumer purchases through Meta and Google Ads


-Strengthened Koala’s positioning as a trusted pharmacy partner for pet parents nationwide


-Ads emphasized reliability and care, helping differentiate

Koala from larger but less personal competitors